Marketing Insights & Strategy
Stay ahead of the curve with expert insights, proven strategies, and the latest trends in performance marketing.
October 16, 2026
What is CTV advertising in India, and how do agency planners buy it?
CTV advertising in India is video advertising on internet-co... [...]
August 5, 2026
CTV Attention Metrics: How to Measure Attention in CTV and Cross-Device Campaigns
Completion rate is not attention. What audible-and-visible d... [...]
May 29, 2026
Why We Built Visora Around Households, Not Devices
3.5x higher engagement. 14% higher conversions. Not from spe... [...]
April 13, 2026
Modern Advertising Strategy: Why Attention Fit Matters More Than Attention Span
Attention spans aren't shrinking — they're selective. Discov... [...]
January 27, 2026
8 Hours. 12 Screens. 1 B2B Decision.
In B2B marketing, decisions are rarely made in a single mome... [...]
December 15, 2025
Connected Office Ad Targeting for B2B: How Visora Is Redefining Workplace Advertising
In the last five years, one quiet but powerful shift has tak... [...]
January 25, 2025
Maximize Campaign Impact with Targeted CTV Ads
Connected TV (CTV) advertising is rapidly reshaping the mark... [...]
January 20, 2025
Cross Device Ad Targeting: Proven Way to Boost ROI Across Screens
Discover how cross device ad targeting unifies audiences, op... [...]
September 20, 2025
Visora: The Gold Standard in Connected Household & Cross-Device Targeting in India
Visora is redefining programmatic advertising in India with ... [...]
September 5, 2025
Exploring Cross-Device Targeting in Modern Advertising
Discover the intricacies of cross-device targeting in advert... [...]